another definition in the dictionary:
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
Decline_Stage_-the final stage of the product life cycle (after introductory stage, growth stage and maturity stage) when sales are dropping because the original need and want have diminished or because another product innovation has been introduced. See Product Life Cycle, Introductory Stage, Growth Stage, Maturity Stage.
Order_Getter
a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.
see also:
Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...
another definition in the dictionary:
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.
Anchor_Store-a popular, major retailer located within a shopping mall to attract mall patronage.
In_Store_Media
in-house media, usually radio or TV networks, inside department or variety stores to encourage foot ...
another definition in the dictionary:
Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
One_Price_Polic
a policy of offering the same price to every customer. See Differential Pricing. ...
another definition in the dictionary:
Laggards-those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Late Majority.
Empty_Nesters-those in the stage of the family life cycle where the children have all grown up and left home, typically, empty nesters are at the peak of their earning potential, and are an excellent market for travel, leisure and sporting goods, and home improvement merchandise. See Family Life Cycle.
Common_Market
a group of geographically associated countries limiting trade barriers among member nations and appl ...
another definition in the dictionary:
Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Heterogeneous_S
shopping goods perceived by consumers as markedly different in quality and attributes, price is cons ...
another definition in the dictionary:
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Advertising_Ela-measurements of the effect on other marketing variables of various levels of advertising expenditure, for example, measurement of the effect of high levels of advertising on consumer perceptions of price, or the measurement of the low levels of advertising on consumer perceptions of product quality.
