Marketing Dictionary

another definition in the dictionary:

Counsellor_Appr-see Adviser Close.

Reorder_Frequen-see Economic Order Quantity.

Order_Getter

a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.



see also:

New_Task_Buying
an organisational buying situation in which the organisation has had no previous experience with the ...

another definition in the dictionary:

Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.

Mission-see Corporate Mission.

Conjoint_Analys
a statistical technique used to determine the optimal combination of variables. ...

another definition in the dictionary:

Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.

Culture-the basic beliefs and values cherished by a society as a whole and handed down from one generation to the next.

Brand_Label
a label which gives the brand name of the product. ...

another definition in the dictionary:

Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.

Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.

Area_Market_Spe
a marketing manager, with good local knowledge, located in a high-volume, distinctive market to supp ...

another definition in the dictionary:

Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.

ABS-abbrev. Australian Bureau of Statistics.

Environmental_S
the process of examining the internal and external factors which influence the firm's operations and ...

another definition in the dictionary:

Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.

Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.


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