another definition in the dictionary:
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.
a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.
Complex_Decisio
in consumer behaviour, buying which is associated with the purchasing of high-involvement products w ...
another definition in the dictionary:
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Boundary_Spanni
the difficult dual role played by sales managers and senior account managers who, in developing clos ...
another definition in the dictionary:
Closing_Techniq-methods employed by a salesperson when asking for an order and aimed at obtaining a favourable response from a buyer.
Cultural_Divers-the range of different value systems existing in a multicultural society.
Risk_Avoidance
measures including acquiring information, seeking reassurance from family and friends, obtaining adv ...
another definition in the dictionary:
Brand_Personali-the feeling that people have about a brand as distinct from what the product can actually do.
Niche-see Market Niche
Evaluative_Crit
features of a supplier, product, etc. considered by a buyer when choosing between alternatives, eval ...
another definition in the dictionary:
Hypermarket-a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices, sometimes called a Hypermarche.
Embargo-a total restriction on a particular good leaving or entering a county, any restriction imposed in the release of information, advertising, etc before a given date.
Agricultural_Su
a product that is manufactured from farm produce but which is a substitute for a more traditional fa ...
another definition in the dictionary:
Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.
Purchase_Allowa-see Off-Invoice Allowance.