another definition in the dictionary:
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc.
Consumer_Non_Du
a classification of frequently purchased consumer goods, non-durables are items which are consumed i ...
another definition in the dictionary:
Merchandising_C-see Multi-Channel Marketing System.
Channel-see Marketing Channels.
Portfolio_Analy
the systematic evaluation or assessment of a company's businesses or products, two variables frequen ...
another definition in the dictionary:
Average_Variabl-a measure of cost control, calculated by dividing the total variable cost of the goods produced by the number of units sold.
Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.
Corrective_Adve
advertising to correct erroneous claims or misleading messages in previous promotional announcements ...
another definition in the dictionary:
Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.
Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Deceptive_Packa
packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume ...
another definition in the dictionary:
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Open_Ended_Ques-a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.
Response_Elasti
a measure of the degree to which individuals or groups respond to a marketing program. ...
another definition in the dictionary:
Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Multilevel_In_D-a tactic used by selling organisations where the buying centre of a large and important company includes many participants, the selling team spends maximum time with company personnel, attempting to reach as many as possible of the decision participants at all levels.