Marketing Dictionary

another definition in the dictionary:

Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.

Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.

Organisational_

the individual responsible for the firm's purchasing. See Buying Centre.

Organisational_

purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.

Organisational_

the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.

Organisational_

an organisation's broad, longer-term aims or performance expectations as opposed to its organisational objectives which are of a more specific nature and generally cover a shorter, specified period of time.

Organisational_

the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.

Organisational_

the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.

Organisational_

see Industrial Services.

Organisational_

the way in which a firm has arranged its lines of authority and communication, and allocated duties and responsibilities, the structure may be of a divisional, geographic or functional kind or some combination of these. See Functional Organisation, Geographic Organisation, Line Organisation, Product Organisation.



see also:

Sales_Contests
sales promotions aimed at members of a company's sales force, sales contests are competitions design ...

another definition in the dictionary:

Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.

Central_Busines-the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.

General_Public
all of the people in the society in which a firm operates, within the general public there may be so ...

another definition in the dictionary:

Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.

Adversarial_Sho-a consumer whose shopping behaviour is characterised by a determination to get good value at a low price, a bargain hunter, one who regards all prices as negotiable.

Percentage_of_S
a method of setting a budget for promotion in which the sum to be expended in a given period is a fi ...

another definition in the dictionary:

Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.

AFA-abbrev. Advertising Federation of Australia.

Arm_s_Length_Pr
the price which various governments force companies to charge to discourage 'dumping' abuses, the ar ...

another definition in the dictionary:

Indirect_Denial-handling a buyer's objection by initially admitting the validity of the objection in order to maintain rapport but then offering evidence to rebut the objection, sometimes referred to as the 'Yes, but... Method.' See Objections.

Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.

Run_Out_Strateg
a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sol ...

another definition in the dictionary:

Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.

Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary CrawlTrack: free crawlers and spiders tracking script for webmaster- SEO script -script gratuit de détection des robots pour webmaster