another definition in the dictionary:
Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
the individual responsible for the firm's purchasing. See Buying Centre.
purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
an organisation's broad, longer-term aims or performance expectations as opposed to its organisational objectives which are of a more specific nature and generally cover a shorter, specified period of time.
the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.
the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.
see Industrial Services.
the way in which a firm has arranged its lines of authority and communication, and allocated duties and responsibilities, the structure may be of a divisional, geographic or functional kind or some combination of these. See Functional Organisation, Geographic Organisation, Line Organisation, Product Organisation.
Market_Penetrat
a growth strategy in which a company concentrates its efforts on its target market in order to attra ...
another definition in the dictionary:
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.
Customer_Record
a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (nam ...
another definition in the dictionary:
Single_Brand_Na-a brand name which is not accompanied by any other family or corporate brand name, for example, 'Surf' washing powder, 'Pal' dog food, etc. Sometimes called an Individual Brand name. See Individual Brand Name, Corporate Branding, Family Brand, Product Line Brand Name.
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Geographic_Segm
the division of a total, heterogeneous market into relatively homogeneous groups on the basis of are ...
another definition in the dictionary:
Market_Entry_Ba-any circumstance or feature of a market which inhibits or deters a firm from entering it, the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant competitive advantage.
Class_Rate
the standard charge for the shipment of goods by a carrier. ...
another definition in the dictionary:
ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.
Harvest_Strateg-a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share. See Hold Strategy.
Place
one of the four controllable variables (with product, price and promotion) of the marketing mix, the ...
another definition in the dictionary:
Multinational_C-an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.
Compensation_Me-handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.