Marketing Dictionary

another definition in the dictionary:

Selective_Disto-the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something. See Selective Exposure, Selective Retention.

Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.

Out_Suppliers

suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.



see also:

Nutritional_Lab
the requirement, either by law or under voluntary industry codes, that certain products be marked wi ...

another definition in the dictionary:

Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.

Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.

Public_Relation
the relationship which exists between an organisation and its several publics, efforts to influence ...

another definition in the dictionary:

Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.

Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.

Off_Invoice_All
a reduction in price allowed to a retailer in return for purchasing specific quantities of goods wit ...

another definition in the dictionary:

Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.

Bar_Code_Scanne-see Scanner Systems.

Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose on ...

another definition in the dictionary:

Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.

Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.

Shrinkage
a term used in retailing to refer to the theft of merchandise by customers and employees, measures t ...

another definition in the dictionary:

Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.

Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.


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