another definition in the dictionary:
Selective_Disto-the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something. See Selective Exposure, Selective Retention.
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.
Nutritional_Lab
the requirement, either by law or under voluntary industry codes, that certain products be marked wi ...
another definition in the dictionary:
Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Public_Relation
the relationship which exists between an organisation and its several publics, efforts to influence ...
another definition in the dictionary:
Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.
Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.
Off_Invoice_All
a reduction in price allowed to a retailer in return for purchasing specific quantities of goods wit ...
another definition in the dictionary:
Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
Bar_Code_Scanne-see Scanner Systems.
Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose on ...
another definition in the dictionary:
Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.
Shrinkage
a term used in retailing to refer to the theft of merchandise by customers and employees, measures t ...
another definition in the dictionary:
Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.