another definition in the dictionary:
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Augmented_Produ-a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product, Tangible Product.
Out_of_Stock_Co
the cost of sales lost when a particular item is not available when ordered by a customer.
see also:
Market
all the buyers and potential buyers of a product who profess some level of interest in it and who ca ...
another definition in the dictionary:
Advertising_Tar-the entire market, or some part of it, which a firm wishes to attract with its advertisement.
Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.
Non_Price_Compe
competition in which an element other than price (eg: prestige, convenience, taste etc) is the major ...
another definition in the dictionary:
Blue_Sky_Laws-legislation intended to prevent sales to gullible investors.
Selective_Reten-the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure, Selective Distortion.
Model_Bank
a variety of mathematic models used in a marketing information system to simulate real-life situatio ...
another definition in the dictionary:
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
Countermarketin
marketing activity intended to abolish interest in, and demand for, a product. ...
another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
National_Brand-see Manufacturerís Brand
Closing_Signals
see Buying Signals. ...
another definition in the dictionary:
Spreadsheet_Ana-the analysis of data using special computer software to anticipate marketing performance under a given set of circumstances.
Product_Adverti-advertising in which a company promotes a particular good or service.
