another definition in the dictionary:
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.
Outbound_Telema
telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
see also:
Competition_Ori
a method of pricing in which a manufacturer's price is determined more by the price of a similar pro ...
another definition in the dictionary:
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
Psychological_P
pricing intended to influence the customers' perception of the actual price of a product, two common ...
another definition in the dictionary:
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Channel_Strateg
decision-making related to the selection of the most appropriate method of controlling the flow of g ...
another definition in the dictionary:
Demand_Backward-a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.
Spot_Buy-in advertising, the buying of media time in a few selected markets only.
Distribution_St
see Place Strategy. ...
another definition in the dictionary:
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
FMCG-abbrev. Fast Moving Consumer Goods.
Sales_Territory
the specific region or group of customers for which a salesperson has direct responsibility. ...
another definition in the dictionary:
Direct_Marketin-selling to end-users by means other than direct sales contact between salesperson and buyer, the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.
Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.
