another definition in the dictionary:
Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
Image_Oriented_
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...
another definition in the dictionary:
Group_Sales_Tra-the training of sales representatives, usually in formal sessions, as a group. See Formal Training.
Qualified_Avail
the individuals and organisations in a particular market who are interested in a product, can afford ...
another definition in the dictionary:
Direct_Marketin-selling to end-users by means other than direct sales contact between salesperson and buyer, the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.
Promotional_Sto-merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, also referred to as Seasonal Stock.
Frequency
the number of times the target consumer will be exposed to the message during the specified period o ...
another definition in the dictionary:
Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount. ...
another definition in the dictionary:
Decoding-the step in the communication process in which the receiver accepts and interprets the message. See Communication Process, Encoding.
Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.
Marketing_Organ
the structure of the marketing function within the organisation, the two most commonly used approach ...
another definition in the dictionary:
Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.