another definition in the dictionary:
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
Cold_Canvassing-see Cold Calling
Outdoor_Adverti
advertising by means of posters and signs, stationary or mobile.
see also:
Keep_Out_Pricin
a pricing practice, common in oligopolistic market situations, in which the large companies maintain ...
another definition in the dictionary:
Cartel-a group of firms (or nations) attempting to act as a monopoly to control the market price.
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Discount
a reduction off the list price offered by a producer to a buyer, five types of discounts are common: ...
another definition in the dictionary:
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Image_Pricing-see Psychological Pricing, Prestige Pricing.
Break_Even_Anal
a method of determining the number of units of a product that must be sold at a given price in order ...
another definition in the dictionary:
FOC-abbrev. Front-of-Counter.
Canned_Approach-see Stimulus-Response Approach.
Bottom_Up_Appro
a participative approach to planning in which there is involvement at all levels, plans are develope ...
another definition in the dictionary:
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Deceptive_Prici-the pricing of goods and services in such a way as to cause a customer to be misled, an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.
Manipulative_Se
selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressur ...
another definition in the dictionary:
Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
