another definition in the dictionary:
Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.
Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.
advertising by means of posters and signs, stationary or mobile.
Personal_Interv
a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc. ...
another definition in the dictionary:
Generic_Product-unbranded products identified only by product category.
Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.
Audimeter
a mechanical instrument or device for monitoring television usage and program choice (for ratings su ...
another definition in the dictionary:
AIM-abbrev. Australian Institute of Management.
Hierarchy_of_Ef-various illustrations of the notion that marketing promotion induces consumers to move in steps from one mental state to the next before eventually deciding to purchase a particular product, in the AIDA model the steps, in ascending order, are awareness, interest, desire and action, while in Lavidge and Steiner's expanded model (1962) they are ignorance, awareness, knowledge, liking, preference, conviction and purchase.
Entry_Barrier
see Market Entry Barrier. ...
another definition in the dictionary:
International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Price_Gouging
a monopolistic pricing technique in which the seller takes advantage of the lack of competition by c ...
another definition in the dictionary:
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
Stagflation
a term coined to describe a situation which exists in an economy when high unemployment and rising p ...
another definition in the dictionary:
House_Accounts-see Direct Accounts.
Retail_Advertis-advertising by retailers direct to consumers.