another definition in the dictionary:
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Brand_Developme-a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
Outer_Directed_
one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
see also:
Go_Error
a failure at any stage (but especially at the screening stage) in the new product development proces ...
another definition in the dictionary:
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.
Lagged_Effect
see Lagged Response. ...
another definition in the dictionary:
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Microsales_Anal-the analysis of the sales performance of an organisation during a particular accounting period by close examination of the work of individual representatives, or of specific products, regions, territories, etc, which failed to achieve the expected results.
Lexicographic_M
a model used in the study of consumer decision processes to evaluate alternatives, the idea that if ...
another definition in the dictionary:
Bartering-exchanging goods for others of equal value.
Galvanometer-a scientific instrument used in marketing research to measure the reaction of a subject in a study to an advertisement, the instrument measures the perspiration that accompanies the subject's interest or arousal. See Galvanic Skin Response.
Brand_Switching
the changing of support and conviction for one brand to a competing brand. See Brand Loyalty. ...
another definition in the dictionary:
Question_Marks-a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market, also called Problem Children.
Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
Corporate_Famil
see Family Brand. ...
another definition in the dictionary:
Profit_Centre-a division of an organisation with responsibility for generating its own income, and with accountability for profits.
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
