another definition in the dictionary:
Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.
Liquidity-current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
Bar_Code
an arrangement of lines and spaces in code form used to identify a product by style, size, price, qu ...
another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.
Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...
another definition in the dictionary:
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
Limited_Service
a marketing research firm which offers clients fewer services than a full-service research supplier. ...
another definition in the dictionary:
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
Marginal_Revenu
the change in total revenue that results from selling an additional unit. ...
another definition in the dictionary:
Sales_Agents-see Outside Sales Facilities.
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Homogeneous_Sho
shopping goods perceived by consumers to be essentially the same in quality and attributes, price is ...
another definition in the dictionary:
Liability-see Product Liability.
Controlled_Allo-see Planned Economy, Command System.