another definition in the dictionary:
Channel-see Marketing Channels.
Express_Warrant-a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale will satisfactorily perform the task for which it is intended, and to the buyer's reasonable expectations. See Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.
a salesperson who visits customers to write up orders but is not responsible for persuading them to buy. See Inside Order-Taker.
Retail_Mix
the mix of variables, including location, merchandise, communications, price, services, physical att ...
another definition in the dictionary:
Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.
Adaptive_Sellin-a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.
Reverse_Recipro
a practice in which a firm gives supply preference to another from which it buys. ...
another definition in the dictionary:
Marketing_Orien-see Marketing Concept.
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Marketing_Servi
independent companies providing assistance to firms in getting products to their target markets, the ...
another definition in the dictionary:
Oligopsony-a market situation in which there are only a few buyers.
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Consequence_Pro
verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a part ...
another definition in the dictionary:
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.
Flag
an area on a product label which interrupts the design to announce a special offer or similar promot ...
another definition in the dictionary:
Compensation_Sy-schemes for remunerating salespeople for tasks performed, commonly used systems include straight salary, straight commission, and a combination of salary and incentives.
Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.