another definition in the dictionary:
Niche-see Market Niche
Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
Outside_Order_T
a salesperson who visits customers to write up orders but is not responsible for persuading them to buy. See Inside Order-Taker.
see also:
CPT
abbrev. Cost-Per-Thousand. ...
another definition in the dictionary:
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Cash_Flow-the money required by a company to meet expenses in a given period.
Boundary_Spanni
the difficult dual role played by sales managers and senior account managers who, in developing clos ...
another definition in the dictionary:
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Multilevel_In_D
a tactic used by selling organisations where the buying centre of a large and important company incl ...
another definition in the dictionary:
Sales_Tactics-the planned day-to-day activities of the sales team when implementing the strategies it hopes will achieve its objectives.
Automatic_Merch-the selling of goods by use of vending machines.
Physical_Risk
concern in the buyer's mind that the product being considered for purchase will be harmful, unhealth ...
another definition in the dictionary:
Eighty_Twenty_P-see Pareto's Principle.
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Product_Differe
a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear ...
another definition in the dictionary:
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.
