another definition in the dictionary:
Disaggregated_M-a market in which separate products must be made for each customer because each has different needs, also referred to as Complete Segmentation. See Customised Marketing Mix, Market Atomisation Strategy.
Demand_Backward-a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.
Outside_Sales_F
manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.
see also:
Market
all the buyers and potential buyers of a product who profess some level of interest in it and who ca ...
another definition in the dictionary:
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
By_Product-a secondary product produced during the process of manufacturing another.
Follow_the_Lead
a pricing strategy adopted by firms which copy the market leader's prices. ...
another definition in the dictionary:
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.
Reseller
a middleman, one who buys merchandise to resell it at a profit. ...
another definition in the dictionary:
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
Hierarchy_of_Ef
various illustrations of the notion that marketing promotion induces consumers to move in steps from ...
another definition in the dictionary:
Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
Functional_Risk-see Performance Risk.
Channel_Conflic
discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Co ...
another definition in the dictionary:
Boomerang_Metho-hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or she cannot afford the item, a salesperson might answer, 'Yes, but can you afford not to buy it?', sometimes referred to as the Translation Method. See Objections.
Affordable_Meth-see All-We-Can-Afford Method.
