another definition in the dictionary:
Product_Portfol-an examination of each of the products manufactured or distributed by the company to assess future marketing strategies. See Boston Consulting Group Portfolio Analysis Matrix.
AANA-abbrev. Australian Association of National Advertisers
PDM
abbrev. Physical Distribution Management, Product-Differentiated Marketing.
see also:
Statistical_Ban
a range of statistical techniques used in analysis in a marketing information system to discover the ...
another definition in the dictionary:
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Customer_Orient-see Customer-Oriented Management.
Fake_Interview
a job interview held when a company advertises a non-existent position in its firm hoping to attract ...
another definition in the dictionary:
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
SRO_Technique-see Standing Room Only.
Absolute_Produc
a new product introduction which does not manage to recover its production and marketing costs, the ...
another definition in the dictionary:
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.
Middleman_s_Bra
see Private Brand. ...
another definition in the dictionary:
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Product_Extensi-the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.
Expert_Forecast
a sales forecasting method in which outside specialists or industry experts - economists, academics, ...
another definition in the dictionary:
Personality-the distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.
Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.
