another definition in the dictionary:
Buying_Power-the resources, especially financial, that customers have at a given time.
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
PERT
acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
see also:
Australian_Asso
an association representing the interests of large marketing companies in the advertising industry. ...
another definition in the dictionary:
Account_Penetra-a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is calculated to provide a measure of whether the salesperson is working the territory in a systematic way or simply 'milking' major accounts.
Consumer_Durabl-a classification of consumer products consisting of goods with a long useful life, such as cars, electrical appliances and furniture. See Consumer Non-Durables.
Non_Manipulativ
methods used in selling where a salesperson, rather than trying to force an unwanted product on a cu ...
another definition in the dictionary:
Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.
Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Social_Responsi
the recognition by marketers that the well-being of society and customer satisfaction are as importa ...
another definition in the dictionary:
Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.
Boredom_Avoidan-a term used to describe an approach to new product introduction or product differentiation, that is, a new variety of a product may be introduced merely to give consumers more choice, useful when the cost of introducing a new product is low.
Buyer
the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buyin ...
another definition in the dictionary:
Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
Advertising_All-see Advertising Budget.
Persuasive_Adve
advertising intended to persuade (rather than to inform or remind). ...
another definition in the dictionary:
Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.
Liability-see Product Liability.
