another definition in the dictionary:
Product_Line_Re-reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category. See Product Line, Product Mix Width.
Fast_Moving_Con-a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc.
abbrev. Product Life Cycle
Door_to_Door_Se
direct selling in which a salesperson calls on prospective buyers at their homes without appointment ...
another definition in the dictionary:
Paretopoly-a market situation in which there are a few large sellers and many smaller ones.
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Idea_Screening
see Screening. ...
another definition in the dictionary:
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
Joint_Demand
a situation in which demand for a product rises and falls with demand for another product with which ...
another definition in the dictionary:
Competitive_Nic-a segment in a market in which a company can compete effectively.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Geographic_Mark
a distinctive characteristic of the industrial market, the industrial market tends to be more geogra ...
another definition in the dictionary:
Price_Discounti-see Discount.
Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
Service_Variabi
see Variability. ...
another definition in the dictionary:
Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle