another definition in the dictionary:
Market_Share-a company's sales expressed as a percentage of the sales for the total industry.
Multichotomous_-a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives. See Dichotomous Question.
PLC
abbrev. Product Life Cycle
see also:
Accessory_Equip
goods and materials purchased by organisations for use in production, administrative, clerical or ma ...
another definition in the dictionary:
Kinked_Demand_C-the shape of a demand curve when any rise in price above the customary level will result in a sharp decline in demand.
Central_Busines-the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.
Selective_Reten
the perceptual process in which people subconsciously are most apt to remember information that conf ...
another definition in the dictionary:
Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
Product_Line_St
introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretch ...
another definition in the dictionary:
Carload_Freight-a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather than less-than-carload (l.c.l.) quantities.
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
Centralised_Exc
a system for the trading of goods which utilises a central market. See Decentralised Exchange System ...
another definition in the dictionary:
Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
Image_Different
as a source of competitive advantage, a company may differentiate itself from its competitors by ima ...
another definition in the dictionary:
Cognitive_Disso-a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.
Scanning-see Environmental Scanning.
