Marketing Dictionary

another definition in the dictionary:

Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.

New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.

POSSLQ

abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.



see also:

Primary_Demand
demand for a product class rather than for a particular brand within the class. ...

another definition in the dictionary:

Designated_Mark-See Area Of Influence.

Marketing_Model-computer based simulations of realistic marketing situations which allow alternative decisions to be tested for optimum results.

Exclusivity
see Exclusive Agreements, Exclusive Distribution. ...

another definition in the dictionary:

Sales_Quota-the expected level of sales for a territory in a given period, a sales quota is the expression of a territory's volume and profit objectives.

Full_Function_M-see Full-Service Wholesaler.

Kotler_s_Black_
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer ...

another definition in the dictionary:

Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.

ROAM-abbrev. Return on Assets Managed.

Lottery
a form of consumer sales promotion in which purchasers are offered to win prizes if their names are ...

another definition in the dictionary:

Brand_Equity-a term used in reference to the value of a well-known brand, brand equity can greatly affect the buyout price of a company.

Advance_Austral
a partly government-funded organisation, established in 1979 as Project Australia, formed to promote ...

another definition in the dictionary:

Australian_Stan-a system developed by the Australian Bureau of Statistics as a method of defining and classifying products.

Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.


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