another definition in the dictionary:
Forecasting-predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.
Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.
Package
the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a product. See Packaging.
see also:
Psychographic_S
the division of a heterogeneous market into relatively homogeneous groups on the basis of their atti ...
another definition in the dictionary:
Monitoring_Time-part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished. See Non-Monetary Price, Time Prices.
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Demand_Elastici
see Elasticity of Demand. ...
another definition in the dictionary:
Purchasing_Offi-an individual within an organisation responsible for purchasing the goods and services it requires. See Buying Centre.
Marketing_Syner-the principle in marketing that the whole is greater than the sum of the parts, putting the marketing mix variables together in a way that achieves maximum effect.
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Battle_of_the_B-a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand, Manufacturer's Brand.
Organisational_-the individual responsible for the firm's purchasing. See Buying Centre.
Social_Marketin
the design, implementation and control of marketing activity intended to promote social causes or id ...
another definition in the dictionary:
FAS_Pricing-see Free-alongside-Ship Pricing.
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
