another definition in the dictionary:
Hierarchy_of_Ne-see Maslow's Hierarchy of Needs.
Significance-see Substantiality.
making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
AIDCA
acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a p ...
another definition in the dictionary:
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
Protectionism
Trade policies of governments aimed at protecting domestic industries by limiting the volume of impo ...
another definition in the dictionary:
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Horizontal_Inte
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...
another definition in the dictionary:
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Eighty_Twenty_P-see Pareto's Principle.
Brand_Repositio
changing the appeal of a brand in order for it to attract new market segments, brand repositioning m ...
another definition in the dictionary:
Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Service_Heterog
see Variability. ...
another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.