another definition in the dictionary:
Market_Segment-a group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants, those within a market who will respond to a given set of marketing stimuli in a particular way. See Market Segmentation.
Product_Failure-a product that does not meet management expectations in the marketplace.
Packaged_Goods
a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.
see also:
Endless_Chain_M
a prospecting method in which a salesperson asks each customer called upon to suggest the names of o ...
another definition in the dictionary:
Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.
Product_Positio-a tool used in comparing consumer perception of the differences between products or brands, consumers are asked to mark the particular location of a product or barnd on a two-dimensional 'map', where the axes of the map are attributes felt by consumers to be important. See Perceptual Mapping.
Bait_Pricing
advertising an item at an unrealistically low price as 'bait' to lure customers to a store or sellin ...
another definition in the dictionary:
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Polyopoly-a market situation in which there are no large sellers but many small ones.
Product_Positio
a tool used in comparing consumer perception of the differences between products or brands, consumer ...
another definition in the dictionary:
Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
Market_Developm
a strategy by which a company seeks growth by taking its existing products into new markets. ...
another definition in the dictionary:
Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.
Price_Elastic_S
segments of the market which are more responsive to price changes than other segments of the market. ...
another definition in the dictionary:
ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.
Interviewer_Bia-intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
