another definition in the dictionary:
Channel_Captain-a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Selling_Process
the separate, but related, stages forming the activity of personal selling, these include preapproac ...
another definition in the dictionary:
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Brand_Familiari-the awareness consumers have of a particular brand.
Brand_Image
the feelings, moods, emotions and connotations evoked by a brand. ...
another definition in the dictionary:
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
Installations-a classification of industrial goods which includes land, buildings and major equipment.
Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...
another definition in the dictionary:
Bagman-an eighteenth century term of British origin for a salesperson.
Available_Marke-that part of the total market which professes an interest in a product, can afford to purchase it, and is not prevented by access barriers from reaching it. See Access Barriers, Market Entry Barriers.
Commodity_Rate
a rate which is applied in any situation where freight is product specific rather than based on volu ...
another definition in the dictionary:
Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
Audiotext
a relatively new, alternative promotional medium in which an advertiser's recorded message is reache ...
another definition in the dictionary:
Flanking_Strate-see Flanking Attack, Flanking Defence.
Pre_Testing-the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.