another definition in the dictionary:
Business_Plan-a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.
Run_Out_Strateg-a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.
the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment.
Mail_Order_Whol
wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve ...
another definition in the dictionary:
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Administered_Ch-see Administered Vertical Marketing System.
Drummers
a nineteenth century term of American origin for a travelling salesperson. ...
another definition in the dictionary:
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Private_Treaty
a market agreement arranged by a buyer and seller in private negotiation. ...
another definition in the dictionary:
Arbitrary_Metho-see All-We-Can-Afford Method.
ASIC-abbrev. Australian Standard Industrial Classification.
Purchase_Labora
See Accelerated Test Marketing. ...
another definition in the dictionary:
Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Maturity_Stage_
the third stage (after introduction and growth) in the life of a typical product, in maturity, the p ...
another definition in the dictionary:
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
Functional_Modi-see Feature Modification.