another definition in the dictionary:
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
Panel_Test
a technique used to pre-test advertising, new products, etc, a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)
see also:
Product_Recall
the advertised request by a company that a product be returned to it by those who have already purch ...
another definition in the dictionary:
Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
Brand_Reinforce
activity associated with getting consumers who have tried a particular brand to become repeat purcha ...
another definition in the dictionary:
Skimming-see Market Skimming Pricing.
Carload_Freight-a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather than less-than-carload (l.c.l.) quantities.
Promotional_Ada
a strategy in which the same product is sold in different geographic locations but with a unique pro ...
another definition in the dictionary:
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.
Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.
Short_Run_Avera
the average cost per unit of production of a set or group of products in the short term. Note that i ...
another definition in the dictionary:
Reinforcement_A-advertising to reassure the buyer that the right product has been purchased.
Compensation_Sy-schemes for remunerating salespeople for tasks performed, commonly used systems include straight salary, straight commission, and a combination of salary and incentives.
Electronic_Reta
the use by customers of computer terminals in conveniently located shopping kiosks to call up produc ...
another definition in the dictionary:
Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.
Ego_States-a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, and that at any particular time one of these states is dominant in the personality.
