another definition in the dictionary:
Scaled_Response-questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.
Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Market_Penetrat
an approach to pricing in which a manufacturer sets a relatively low price for a product in the intr ...
another definition in the dictionary:
Ethics-see Marketing Ethics.
Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.
Sales_Engineer
a salesperson hired primarily for engineering knowledge or strong technical skills. ...
another definition in the dictionary:
Negotiated_Pric-a price agreed upon for the supply of goods or services by both buyer and seller.
Demographic_Var-see Demographic Characteristics.
Corporate_Adver
a form of institutional advertising focussing not on a particular product or product range but on th ...
another definition in the dictionary:
Market_Segmenta-the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants.
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Service
an intangible product, any product offering that is essentially intangible. ...
another definition in the dictionary:
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Gross_Sales-the total revenue from all sales to customers in a specified period.
Maintenance_Str
a planning or decision-making tactic appropriate for an organisation when growth opportunities are l ...
another definition in the dictionary:
Quality_Creep-a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.