another definition in the dictionary:
Added_Value-the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.
Puffing-the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.
Pareto_s_Princi
the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
see also:
Return_on_Inves
a measure of a firm's profitability in which profits are expressed as a percentage of investment. ...
another definition in the dictionary:
Baby_Boomers-the generation of people born between 1946 and 1959, a period of explosive population growth in Australia.
Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.
Odd_Pricing
pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-E ...
another definition in the dictionary:
Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.
Inelasticity_of-demand which is not greatly affected by a change in the price of the product. See Elasticity of Demand.
Brand_Authorisa
the obtaining of distribution and display, usually of a consumer packaged good, through a retail out ...
another definition in the dictionary:
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Paretopoly-a market situation in which there are a few large sellers and many smaller ones.
Brand_Repositio
changing the appeal of a brand in order for it to attract new market segments, brand repositioning m ...
another definition in the dictionary:
Product_Elimina-the decision to drop a product (for example, in the decline stage of its life cycle) in order to use the costs associated with it to enhance profits or to release resources that could be more effectively used in other ways.
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Mathematical_Fo
mathematically stated relationships or models used to derive forecasts from historical data. ...
another definition in the dictionary:
Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.
Integrative_Gro-a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.
