another definition in the dictionary:
Market_Atomisat-see Complete Segmentation, Custom Marketing.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Paretopoly
a market situation in which there are a few large sellers and many smaller ones.
see also:
Secondary_Resea
the collection of marketing research data using previously published sources. See Primary Research. ...
another definition in the dictionary:
Blanket_Purchas-a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time, also called a Blanket Contract.
Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.
Advertorial_Adv
advertising in which the sponsoring organisation declares its position on a matter of public interes ...
another definition in the dictionary:
Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.
Distribution_In-the level of availability selected for a particular product by the marketer, the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Industrial_Good
goods and services purchased by industrial buyers for use in the production of their own goods and s ...
another definition in the dictionary:
Sampling_Plan-a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many individuals within the group are to be chosen, and on what basis that choice is to be made.
Captive_Product-a product made specifically to be used with another, such as a refill with a ball-point pen, a blade with a razor, a battery with a torch, etc.
Banded_Pack
a consumer sales promotion in which two related product items are banded together and sold at a spec ...
another definition in the dictionary:
Consumer_Attitu-see Attitudes.
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
Model
a set of variables and their interrelationships which are designed to represent some some real syste ...
another definition in the dictionary:
Deployment-the configuration or arrangement of a sales force into territories on some logical basis.
List_Price-the regular price of a product before any discount is given or allowances made. See Allowances, Discounts, Net Price.
