another definition in the dictionary:
Quality_Creep-a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.
Introductory_St-the first stage in the life cycle of a successful product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.
a market situation in which there are a few large buyers and many smaller ones.
Brand_Franchise
the loyalty that attaches to a well-managed brand. See Brand Extension. ...
another definition in the dictionary:
Factory_Outlet-a retail store that sells the products of one manufacturer, usually at very low prices.
Closing_Techniq-methods employed by a salesperson when asking for an order and aimed at obtaining a favourable response from a buyer.
Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...
another definition in the dictionary:
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
SBU
abbrev. Strategic Business Unit. ...
another definition in the dictionary:
Brainstorming-an idea generating process commonly used in new product development, the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation, New Product Development.
Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
Promotion_Mix
the range of means available to an organisation for communication with its target market - advertisi ...
another definition in the dictionary:
Consumer_Durabl-a classification of consumer products consisting of goods with a long useful life, such as cars, electrical appliances and furniture. See Consumer Non-Durables.
Free_Merchandis-a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.
Portfolio_Tests
a method of pre-testing an advertisement, after looking through a portfolio of different versions of ...
another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.