another definition in the dictionary:
Micromarkets-markets in which the volumes of demand are relatively small owing to the fragmentation or splintering of mass markets, markets in which there is great diversity in the needs and wants of customers. See Mass Marketing.
Brand_Harvestin-decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it, brand harvesting (which often precedes total elimination of the brand) is usually undertaken to free up cash with which to pursue new market opportunities.
handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response. See Objections.
Product_Based_C
see Product Form Competitors. ...
another definition in the dictionary:
Population_Char-variables including age, gender, income, marital status, education, nationality, race, religion, etc. upon which a population may be segmented.
Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.
Geocentrism
the view that the whole world is one single market. ...
another definition in the dictionary:
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
Run_Out_Strateg-a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.
Regulatory_Envi
that part of the firm's external marketing environment on which legal and political forces act to ch ...
another definition in the dictionary:
Mail_Order_Sell-a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.
DMA-See Designated Marketing Area.
Prestige_Builde
the highest-priced item in a product line. See Product Line, Traffic Builder. ...
another definition in the dictionary:
Demographic_Var-see Demographic Characteristics.
Functional_Risk-see Performance Risk.
Direct_Competit
a product or brand which competes in the same product category. See Indirect Competition. ...
another definition in the dictionary:
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
Price_Elasticit-buyers' sensitivity to price, measured by the percentage change in quantity demanded that results from a percentage change in price. See Price Inelasticity.