another definition in the dictionary:
Perception-the way in which an individual interprets stimuli received by the senses.
ASIC-abbrev. Australian Standard Industrial Classification.
the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.
Limited_Line_St
the decision by a producer to offer a lesser number of product variations than is possible. See Full ...
another definition in the dictionary:
Intangibility-one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.
Purchase_Allowa-see Off-Invoice Allowance.
Goals
aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a s ...
another definition in the dictionary:
Product_Life_Cy-a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
Electronic_Fund-a system commonly used in retailing in which a consumer pays for purchases by means of an electronic transfer of funds from his or her bank account to that of the store.
Planned_Economy
,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist S ...
another definition in the dictionary:
Chain_Store-a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.
Purchase_Labora
See Accelerated Test Marketing. ...
another definition in the dictionary:
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Bait_Advertisin
an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any ...
another definition in the dictionary:
Price_Sensitivi-see Price Elasticity.
Merchant-_an independent marketing intermediary.