another definition in the dictionary:
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Penetrated_Mark
the individuals or organisations in a particular market who have already purchased the product.
see also:
RDC
abbrev. Regional Distribution Centre. ...
another definition in the dictionary:
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Benefit_in_Rese-see Incentive Close.
Product_Testing
exposing consumers to a new product, in final or prototype form, so that they might compare it to th ...
another definition in the dictionary:
Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
Intangibles-see Services.
Convergent_Dive
Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Div ...
another definition in the dictionary:
Market_Share-a company's sales expressed as a percentage of the sales for the total industry.
Closed_Promotio-a sales promotion which is available only to a specific, high-potential target, for example, a bank might wish to target graduating university students and send coupons to them by mail. See Open Promotion.
Price
the value agreed upon by the buyer and the seller in an exchange, one of the four controllable varia ...
another definition in the dictionary:
In_Home_Shoppin-see Home Shopping.
Price_Brand-see Fighting Brand.
Continuity
the scheduling of media exposures of a particular advertisement or campaign evenly within a given pe ...
another definition in the dictionary:
Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
