another definition in the dictionary:
Fluctuating_Dem-demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
the individuals or organisations in a particular market who have already purchased the product.
Encouragement_P
question posed by salespeople to get additional information from a prospective buyer. ...
another definition in the dictionary:
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventoy System. ...
another definition in the dictionary:
Marketing_Expen-a marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive, total marketing expenses are expressed as a percentage of total sales revenue.
Macromarketing-the study of marketing decision-making from a societal perspective. See Micromarketing.
Need_Directed_C
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) ...
another definition in the dictionary:
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
Price_Incentive-a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.
Copy_Strategy_S
a document prepared by advertising agency executives as a guide for their creative staff in the prep ...
another definition in the dictionary:
Negative_Demand-demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Psychological_R
the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its pro ...
another definition in the dictionary:
Bartering-exchanging goods for others of equal value.
Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..