another definition in the dictionary:
Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.
Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
see Market Penetration Pricing.
ROI
abbrev. Return on Investment. ...
another definition in the dictionary:
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Product_Line_Mo-a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.
Demand_Elastici
see Elasticity of Demand. ...
another definition in the dictionary:
Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.
Last_Chance_Clo-see Standing Room Only.
Marketing_Servi
services which are produced or purchased by a marketing organisation for use in the production, pric ...
another definition in the dictionary:
Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
Quantitative_Ma
marketing research that can be quantified, the collection of data that can be expressed in numerical ...
another definition in the dictionary:
Corporate_Brand-associating the name of a corporation with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands. See Family Brand, Individual Brand, Individual Brand Name, Product Line Brand Name, Single Brand Name.
Intermodal_Tran-a shipping method in which two or more modes of transport are used, for example, where containerised goods are loaded from truck to ship and back to truck again in the port of destination.
Principle_of_In
a technique used in selling in which the salesperson, knowing the buyer's personal interests or buyi ...
another definition in the dictionary:
Commercial-a television advertisement .
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.