Marketing Dictionary

another definition in the dictionary:

AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.

Qualitative_Mar-marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.

Per_Capita_Inco

average income per person in a population.



see also:

Industrial_Buye
individuals who purchase goods and services on behalf of the organisations by which they are employe ...

another definition in the dictionary:

Maintenance_Sel-generating sales volume from existing customers.

Penetration_Pri-see Market Penetration Pricing.

Body_Language
a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey ...

another definition in the dictionary:

Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.

Brand_Repositio
changing the appeal of a brand in order for it to attract new market segments, brand repositioning m ...

another definition in the dictionary:

Paretopoly-a market situation in which there are a few large sellers and many smaller ones.

Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.

Price_Fixing
agreement or collusion between competitors to maintain certain fixed price levels to avoid competiti ...

another definition in the dictionary:

Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.

Service_Mix-the range of services offered by a services marketing company.

Functional_Risk
see Performance Risk. ...

another definition in the dictionary:

Agribusiness-the marketing of food and fibre products.

Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.


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