another definition in the dictionary:
ror-a measure of the extent to which the chosen sample in a marketing research study can be expected to represent the total population on the characteristics being studied.
Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.
Per_Capita_Inco
average income per person in a population.
see also:
Federation_of_A
an association of Australian commercial radio stations responsible for the control of radio advertis ...
another definition in the dictionary:
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
Economic_Utilit-the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
Database_Market
the use of large collections of computer-based information in marketing, the database listings may b ...
another definition in the dictionary:
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
House_Accounts-see Direct Accounts.
Bagman
an eighteenth century term of British origin for a salesperson. ...
another definition in the dictionary:
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
ESP
see Envelopes and Stubby Pencil. ...
another definition in the dictionary:
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Continuum_of_Pl-the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.
Last_Chance_Clo
see Standing Room Only. ...
another definition in the dictionary:
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
MBO-abbrev. Management by Objectives
