another definition in the dictionary:
Sale_Advertisin-advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.
Brand_Equity-a term used in reference to the value of a well-known brand, brand equity can greatly affect the buyout price of a company.
Per_Diem_Expens
the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.
see also:
Heterogeneity
see Variability. ...
another definition in the dictionary:
Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.
Demand_Inelasti-see Inelasticity of Demand.
Product_Organis
the deployment of a firm's sales force or the organisation of its marketing activities so that a sep ...
another definition in the dictionary:
Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.
Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
Employee_Poachi
the act of enticing key employees from one competing firm to another. ...
another definition in the dictionary:
Follow_the_Lead-a pricing strategy adopted by firms which copy the market leader's prices.
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Attributes
see Features. ...
another definition in the dictionary:
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.
Audience_Qualit
a measure of the kind and quality of the target consumers likely to be exposed to the advertisement. ...
another definition in the dictionary:
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
Effective_Buyin-an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc., less all government taxes. See Disposable Income.
