another definition in the dictionary:
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
Bar_Code_Scanne-see Scanner Systems.
Perception
the way in which an individual interprets stimuli received by the senses.
see also:
Bartering
exchanging goods for others of equal value. ...
another definition in the dictionary:
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Me_Too_Products-risk-avoiding products which are not significantly different from those of competitors. See Breakthrough Opportunities.
AFMA
abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand. ...
another definition in the dictionary:
Blanket_Contrac-see Blanket Purchase Order.
Custom_Marketin-marketing activity in which a company attempts to satisfy the unique needs of every customer, also called Market Atomisation Strategy. See Disaggregated Market, Complete Segmentation, Customised Marketing Mix.
Cooperative_Adv
advertising sponsored by two or more organisations to promote the goods or services of each. ...
another definition in the dictionary:
Procurement_Cos-the costs involved in reordering an inventory item, the costs include the cost of processing and transmitting the order as well as the cost of the item itelf.
Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.
Galvanometer
a scientific instrument used in marketing research to measure the reaction of a subject in a study t ...
another definition in the dictionary:
Customer_Orient-see Customer-Oriented Management.
Sales_Party-a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.
Plain_Vanilla
slang term for a product with only the most basic features, see Bells and Whistles. ...
another definition in the dictionary:
Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
Profit_Centre-a division of an organisation with responsibility for generating its own income, and with accountability for profits.
