Marketing Dictionary

another definition in the dictionary:

Authorisation-see Brand Authorisation.

Control_Oriente-a system of pricing in which a product's price is controlled by government or by some regulating body.

Perceptual_Mapp

a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.



see also:

Downward_Stretc
introducing a new product into a product line at the lower priced end of the market. See Product Lin ...

another definition in the dictionary:

Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.

Sales_Training-formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.

Process_Materia
a classification of goods bought by organisations for incorporation into a product, the process mate ...

another definition in the dictionary:

Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.

Sales_Wave_Expe-a technique used to test consumer reaction to new products prior to full-scale commercialisation, new products are placed in consumer homes to determine the reaction to them, and the rate at which the products are repurchased is tracked.

Personal_Income
the wages, salary, etc. earned by an individual. ...

another definition in the dictionary:

Significance-see Substantiality.

Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventory System.

Free_Form_Prese
a selling approach which does not rely upon any set formula or method. See Formula Approach. ...

another definition in the dictionary:

Buyer-the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buying Centre.

Demographic_Seg-the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix, sometimes called State-of-Being Segmentation. See Segmentation Bases.

Free_Samples
see Samples. ...

another definition in the dictionary:

Gross_National_-the total market value of goods and services produced by a nation in a year.

AFA-abbrev. Advertising Federation of Australia.


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