another definition in the dictionary:
Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.
Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
Perceptual_Mapp
a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.
see also:
Communicability
the extent to which the benefits of a new product are likely to be noticed and discussed by consumer ...
another definition in the dictionary:
Learning-fixed behavioural changes resulting from an individual's experiences.
Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.
Culture
the basic beliefs and values cherished by a society as a whole and handed down from one generation t ...
another definition in the dictionary:
Federation_of_A-an association of Australian commercial television stations responsible for the control of television advertising standards, the Federation must preview and approve all commercial announcements before they are broadcast.
KIPS-abbrev. Key Influence People.
Geographic_Segm
the division of a total, heterogeneous market into relatively homogeneous groups on the basis of are ...
another definition in the dictionary:
Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.
Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.
Competitive_Par
a method of allocating a promotion budget based on matching the activity of a major competitor. ...
another definition in the dictionary:
Order_Processin-all of the activities related to filling a customer's order - checking the order, prices, terms, customer credit and stock levels, producing an invoice, picking the goods from the warehouse, packing and shipping them, and collecting payment.
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Market_Factor
any external variable affecting the level of a company's sales. ...
another definition in the dictionary:
Adoption-the choice of one product over another.
Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.
