another definition in the dictionary:
AIO_Statements-expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychographics.
Gap_Analysis-the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.
see Pure Competition.
Market
all the buyers and potential buyers of a product who profess some level of interest in it and who ca ...
another definition in the dictionary:
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Canned_Approach-see Stimulus-Response Approach.
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
another definition in the dictionary:
Phantom_Freight-a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.
Emergency_Goods-a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, Convenience Goods.
Place_Utility
the value given to a product by virtue of the fact that it is where it is wanted. ...
another definition in the dictionary:
Cash_Flow-the money required by a company to meet expenses in a given period.
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
Promotional_Pri
the temporary pricing of goods and services at lower than normal levels for a special promotional ef ...
another definition in the dictionary:
Simple_Random_S-a sample in which each member of the population has an equal chance of being chosen.
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Observation_Met
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring de ...
another definition in the dictionary:
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Publicity-corporate or product promotion that is obtained free of charge.