another definition in the dictionary:
Environmental_F-attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its performance in a given period.
Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.
Performance_All
a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
see also:
Multiple_Unit_P
offering a lower price per unit for the purchase of two or more products of the same type when bough ...
another definition in the dictionary:
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Monopsony
a market situation in which there is only one buyer. ...
another definition in the dictionary:
Likert_Scale-ch respondents indicate their level of agreement with a statement by choosing the appropriate response from a scale, eg. strongly disagree, disagree, undecided, agree, strongly agree.
Dependent_Varia-the variables in a research experiment which are affected by manipulation of the explanatory or experimental variables. See Experimental Variables.
Performance_Ris
concern in the buyer's mind that the product being considered for purchase will not work efficiently ...
another definition in the dictionary:
Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.
Consumer_Attitu-see Attitudes.
Rack_Jobber
a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, h ...
another definition in the dictionary:
Equipment_Based-Services in which machinery or equipment plays a significant role in delivering, for example, automatic telling machines play a significant role in the delivery of banking services. See People-Based Services.
Baby_Boomers-the generation of people born between 1946 and 1959, a period of explosive population growth in Australia.
CBD
abbrev. Central Business District. ...
another definition in the dictionary:
Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.
Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
