Marketing Dictionary

another definition in the dictionary:

Catalogue_Showr-see Catalogue Retailer.

Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.

Performance_All

a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.



see also:

Service_Sector
the part of industry or business which deals with the marketing and selling of intangible products r ...

another definition in the dictionary:

Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.

Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.

Networking
establishing an informal set of contacts among people with common social and business interests as a ...

another definition in the dictionary:

Gross_Margin-see Gross Profit.

Promotional_Ada-a strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.

Channel_of_Dist
see Marketing Channels. ...

another definition in the dictionary:

Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.

Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.

Direct_to_Home_
see Direct-Response Selling. ...

another definition in the dictionary:

Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.

Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.

Display_Allowan
a type of trade sales promotion in which buyers are given incentives in the form of price reductions ...

another definition in the dictionary:

Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.

Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.


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