Marketing Dictionary

another definition in the dictionary:

Direct_Denial_M-handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections.

Product_Line_Le-the number of different products in a product line. See Product Line.

Performance_Pri

price can often offset other 'time prices'. See Non-Monetary Price, Time Price.



see also:

Current_Ratio
the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expr ...

another definition in the dictionary:

Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.

Diseconomies_of-see Economies of Scale.

FARB
abbrev. Federation of Australian Radio Broadcasters. ...

another definition in the dictionary:

Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.

Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.

Product_Variant
see Product Item. ...

another definition in the dictionary:

National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.

Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.

Kinked_Demand_C
the shape of a demand curve when any rise in price above the customary level will result in a sharp ...

another definition in the dictionary:

Mission_Stateme-see Corporate Mission Statement.

Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.

Order_Processin
all of the activities related to filling a customer's order - checking the order, prices, terms, cus ...

another definition in the dictionary:

Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.

Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.


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