another definition in the dictionary:
Functional_Midd-see Functional Wholesalers.
Company_Mission-see Corporate Mission.
price can often offset other 'time prices'. See Non-Monetary Price, Time Price.
Cash_Cows
products or strategic business units within the organisation's mix which are characterised by high m ...
another definition in the dictionary:
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Recycling-the collection and processing of used materials for reuse.
Market_Opportun
the matching of an identified market opportunity to an organisation's objectives and resources. ...
another definition in the dictionary:
Specialty_Store-a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.
Sales_Itinerary-a written schedule of planned sales calls, specifying the date, location and objective of each call.
Invalid_Objecti
an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden O ...
another definition in the dictionary:
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
Social_Marketin-the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society, a form of non-profit marketing.
Cultural_Values
ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society. ...
another definition in the dictionary:
Just_In_Time_Pu-see Just-In-Time Inventory System.
MkIS-abbrev. Marketing Information System.
Limited_Line_St
the decision by a producer to offer a lesser number of product variations than is possible. See Full ...
another definition in the dictionary:
Compatibility-the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Express_Warrant-a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale will satisfactorily perform the task for which it is intended, and to the buyer's reasonable expectations. See Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.