another definition in the dictionary:
Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.
Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
concern in the buyer's mind that the product being considered for purchase will not work efficiently, also called Functional Risk. See Risk.
Buying_Power
the resources, especially financial, that customers have at a given time. ...
another definition in the dictionary:
Sales_Volume_An-a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, the analysis of sales volume (by sales region or territory, industry, customer type, etc) is commonly used as an aid in determining the effectiveness of the selling effort.
Product_Concept-see Product Orientation.
Cumulative_Quan
a price reduction offered to a purchaser in which the amount of the discount increases over time wit ...
another definition in the dictionary:
Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.
Leads
see Sales Leads. ...
another definition in the dictionary:
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
Communications
see Marketing Communication. ...
another definition in the dictionary:
Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
Embedding-a form of subliminal advertising, the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.
Price_Elastic_S
segments of the market which are more responsive to price changes than other segments of the market. ...
another definition in the dictionary:
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
Extensive_Decis-see Extensive Problem Solving.