another definition in the dictionary:
In_Home_Shoppin-see Home Shopping.
Market_Broadeni-a strategy in which a company looks beyond its existing product to the need or want of the consumers which buy it, thus a company which makes soap powder, knowing that what its consumers want is whiter clothes, might expand its operations to make a bleach.
Performance_Ris
concern in the buyer's mind that the product being considered for purchase will not work efficiently, also called Functional Risk. See Risk.
see also:
Balanced_Produc
a product strategy in which a firm maintains an even combination of new, growing and mature products ...
another definition in the dictionary:
Buyer_Action_Th-a traditional point of view holding that a prospect buys after being guided through certain mental processes by a salesperson. See AIDA Concept, Buyer Resolution Theory, Formula Approach.
Middleman_s_Bra-see Private Brand.
Culture
the basic beliefs and values cherished by a society as a whole and handed down from one generation t ...
another definition in the dictionary:
Advertising_Wea-see Consumer Wearout.
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Benefits_Sought
the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segment ...
another definition in the dictionary:
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
Marketing_Objec-specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.
Diffusion_Proce
the manner in which an innovative technology spreads across a market group by group according to the ...
another definition in the dictionary:
Microanalytical-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.
FACTS-abbrev. Federation of Australian Commercial Television Stations.
Risk
the chance a purchaser takes that the product will not function as expected or satisfy the felt want ...
another definition in the dictionary:
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
