another definition in the dictionary:
Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
Perishability
one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
see also:
Asch_Phemonenon
a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to b ...
another definition in the dictionary:
ENP-abbrev. Expected Net Profit.
Continuum_of_Pl-the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.
Basic_Accountin
the balancing relationship between a firm's assets and the sum of its liabilities and equity. ...
another definition in the dictionary:
Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Standard_Produc
categories into which products are grouped using formal systems such as the Australian Standard Indu ...
another definition in the dictionary:
Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
Slotting_Allowa-a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred to as the Stocking Allowance, Introductory Allowance, Shelf Fee or Street Money.
Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...
another definition in the dictionary:
Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
Desk_Research
see Secondary Research. ...
another definition in the dictionary:
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.
