Marketing Dictionary

another definition in the dictionary:

Compatibility-the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.

Marginal_Profit-the change in the total profit that results from the sale of an additional unit.

Perishability

one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.



see also:

Reusable_Contai
a type of consumer sales promotion in which potential customers are encouraged to buy a particular p ...

another definition in the dictionary:

Quantity_Discou-a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have been purchased.

Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.

Model_Bank
a variety of mathematic models used in a marketing information system to simulate real-life situatio ...

another definition in the dictionary:

Full_Function_M-see Full-Service Wholesaler.

Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.

Special_Rate
see Commodity Rate. ...

another definition in the dictionary:

Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.

Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.

Expected_Value_
see Expected Return Model. ...

another definition in the dictionary:

Competition-see Competitors.

Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error