Marketing Dictionary

another definition in the dictionary:

Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.

Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.

Personal_Income

the wages, salary, etc. earned by an individual.



see also:

Small_Order_Pro
the problem of coping with sales orders which are so small that the cost of filling them offsets the ...

another definition in the dictionary:

Service_Intangi-see Intangibility.

External_Stimul-advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive. See Learning Process, Drive.

Retail_Buyer
an individual employed by a retailer primarily to buy merchandise for resale through the store. ...

another definition in the dictionary:

Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.

Depth_of_Produc-see Product Line Length.

Price_Brand
see Fighting Brand. ...

another definition in the dictionary:

Market_Allocati-see Free Market System, Capitalist System.

Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.

Recycling
the collection and processing of used materials for reuse. ...

another definition in the dictionary:

Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.

Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.

Market_Niche
a small but profitable segment of a market unlikely to attract competitors. ...

another definition in the dictionary:

Last_Chance_Clo-see Standing Room Only.

Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.


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