another definition in the dictionary:
Source_Credibil-in personal selling, the believability of the salesperson.
Kanban-see Just-In-Time Inventory System.
a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
Media_Schedule
a plan which outlines when and how often a company will advertise. ...
another definition in the dictionary:
AARDS-abbrev. Australian Advertising Rate and Data Service.
Sales_Orientati-see Selling Concept.
Publicity
corporate or product promotion that is obtained free of charge. ...
another definition in the dictionary:
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Idea_Marketing
activities associated with the marketing of a cause or idea. See Broadening Concept. ...
another definition in the dictionary:
Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
Remarketing
marketing activity intended to encourage renewed use of a product in which market interest has decli ...
another definition in the dictionary:
Sponsorship-see Corporate Sponsorship.
Channel_Levels-see Channel Length.
Real_Positionin
the modification of a product offering so that it delivers more satisfactorily the benefits that buy ...
another definition in the dictionary:
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Consumer_Resear-marketing research into the requirements, opinions, attitudes, etc. of consumers.