another definition in the dictionary:
Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.
Consumer_Needs_-Forces directed to specific goals that can be achieved by purchase behaviour. The motive force for directing to one brand or another.
a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
Intangibles
see Services. ...
another definition in the dictionary:
Marketing_Objec-specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.
Simulated_Store-a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.
Cash_Cows
products or strategic business units within the organisation's mix which are characterised by high m ...
another definition in the dictionary:
Command_System-see Planned Economy, Controlled Allocation System.
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
Retail_Buyer
an individual employed by a retailer primarily to buy merchandise for resale through the store. ...
another definition in the dictionary:
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
EFTPOS
abbrev. Electronic Funds Transfer at Point of Sale. ...
another definition in the dictionary:
Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.
No_Name_Brand-see Generic brand
Nichemanship
a term used to refer to the art of skilful selection of market segments in which a firm can compete ...
another definition in the dictionary:
Qualitative_Obj-objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as an objective in a specific period the acquisition of certain product knowledge, or the forming of a close business relationship with the buyer from a major account. See Quantitative Objectives.
Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.