another definition in the dictionary:
Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
the distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.
Greeters
a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesaler ...
another definition in the dictionary:
ESP-see Envelopes and Stubby Pencil.
Blanket_Brandin-see Family Brand.
Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...
another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Growth_Rate-see Market Growth Rate.
Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...
another definition in the dictionary:
Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.
Sale_Advertisin-advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.
Megatrend
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to hav ...
another definition in the dictionary:
Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.
CPA-abbrev. Critical Path Analysis.
Consumer_Market
buyers and potential buyers of goods and services for personal and household use. ...
another definition in the dictionary:
Depth_of_Produc-see Product Line Length.
Face_to_Face_Se-selling situations in which salesperson and buyer meet together (rather than use telephone or mail, for instance) to conduct their business.