Marketing Dictionary

another definition in the dictionary:

Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.

Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.

Personality

the distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.



see also:

Greeters
a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesaler ...

another definition in the dictionary:

ESP-see Envelopes and Stubby Pencil.

Blanket_Brandin-see Family Brand.

Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...

another definition in the dictionary:

Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.

Growth_Rate-see Market Growth Rate.

Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...

another definition in the dictionary:

Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.

Sale_Advertisin-advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.

Megatrend
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to hav ...

another definition in the dictionary:

Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.

CPA-abbrev. Critical Path Analysis.

Consumer_Market
buyers and potential buyers of goods and services for personal and household use. ...

another definition in the dictionary:

Depth_of_Produc-see Product Line Length.

Face_to_Face_Se-selling situations in which salesperson and buyer meet together (rather than use telephone or mail, for instance) to conduct their business.


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