another definition in the dictionary:
Conference_Sell-a selling situation in which a salesperson enlists the assistance of other people in the company (technicians, engineers, etc.) in meeting with a group of buyers from different firms to explain a new product or discuss problems and opportunities. See Group Selling, Team Selling.
Banded_Offers-see Banded Pack.
Personality_Seg
the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.
see also:
Slippage
in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase. ...
another definition in the dictionary:
Life_Stage_Buyi-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Discretionary_I
the balance of a person's income which is available for spending after payment of the basic necessit ...
another definition in the dictionary:
Problem_Childre-see Question Marks.
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
Dumping
a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic ...
another definition in the dictionary:
Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.
Direct_to_Home_-see Direct-Response Selling.
Label
the part of a package that carries information about the product it contains, a label may be a perma ...
another definition in the dictionary:
Compensation_Me-handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.
Depth_of_Produc-see Product Line Length.
MBO
abbrev. Management by Objectives ...
another definition in the dictionary:
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Skimming-see Market Skimming Pricing.
