another definition in the dictionary:
Competitive_Equ-a market situation of relatively stable competitive position and activity.
Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.
Persuasive_Adve
advertising intended to persuade (rather than to inform or remind).
see also:
Discriminatory_
see Differential Pricing. ...
another definition in the dictionary:
MBO-abbrev. Management by Objectives
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
Culture
the basic beliefs and values cherished by a society as a whole and handed down from one generation t ...
another definition in the dictionary:
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.
Global_Marketin
marketing the same or very similar products to world markets with essentially the same promotion, al ...
another definition in the dictionary:
Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Merchandising_C-see Multi-Channel Marketing System.
Approach
the stage in the selling process in which a salesperson contacts a potential customer to make an app ...
another definition in the dictionary:
Service_Heterog-see Variability.
Full_Service_Wh
a wholesaler offering a complete range of services including buying, selling, storage, transporting, ...
another definition in the dictionary:
ADI-See Area of Dominant Influence.
Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.
