another definition in the dictionary:
Channel-see Marketing Channels.
Brand_Manager-an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
advertising intended to persuade (rather than to inform or remind).
Financial_Lever
a measure of the extent to which a firm uses debt in its total capital structure, the higher the com ...
another definition in the dictionary:
Outside_Order_T-a salesperson who visits customers to write up orders but is not responsible for persuading them to buy. See Inside Order-Taker.
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Personality_Seg
the division of a heterogeneous market into homogeneous groups on the basis of personality character ...
another definition in the dictionary:
Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.
Sampling-a promotional activity in which consumers are allowed to experience a good or service free of charge or at a greatly reduced cost.
Concept_Develop
a two-phase stage in the development of a new product in which potential buyers are presented first ...
another definition in the dictionary:
Service_Mix-the range of services offered by a services marketing company.
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Marketing_Ethic
the standards or moral principles governing the marketing profession. ...
another definition in the dictionary:
Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.
Form_Utility
the value given to a product by virtue of the fact that the materials and components which comprise ...
another definition in the dictionary:
Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.