Marketing Dictionary

another definition in the dictionary:

Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.

High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.

Phantom_Freight

a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.



see also:

Grade_Label
a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product off ...

another definition in the dictionary:

Experience_Curv-see Learning Curve.

Desk_Jobber-see Drop Shipper.

Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic condi ...

another definition in the dictionary:

Homogeneous_Sho-shopping goods perceived by consumers to be essentially the same in quality and attributes, price is consequently the deciding factor. See Heterogenous Shopping Goods, Shopping Goods.

Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.

Speciality_Reta
retail stores offering limited, specialised lines but carrying a deep assortment within the lines. ...

another definition in the dictionary:

Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.

Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.

Middleman
an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, ...

another definition in the dictionary:

Call_Planning-the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting of objectives, and the formulation of strategies for each call.

Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.

Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...

another definition in the dictionary:

Planning-see Strategic Planning, Marketing Planning, Sales Planning.

Fluctuating_Dem-demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.


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