Marketing Dictionary

another definition in the dictionary:

Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.

Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.

Physical_Distri

the storage, handling and movement of goods within an organisation and their shipment to customers.

Physical_Distri

the management and control of the activities involved in the storage, handling and movement of goods within an organisation and in their shipment to customers.



see also:

Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe t ...

another definition in the dictionary:

Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.

Less_Than_Carlo-a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.

Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers ...

another definition in the dictionary:

Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.

Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.

Market_Developm
a strategy by which a company seeks growth by taking its existing products into new markets. ...

another definition in the dictionary:

Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.

Pressure_Sellin-see High Pressure Selling.

Scanner_Systems
electronic equipment which allows product bar codes to be read, the information recorded by the scan ...

another definition in the dictionary:

Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.

Adaptive_Contro-a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.

Performance_Pri
price can often offset other 'time prices'. See Non-Monetary Price, Time Price. ...

another definition in the dictionary:

Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.

Loss_Leader_Pri-the pricing of a product at less than cost to attract purchasers to a store so that they will buy additional items at normal prices. See Loss Leader.


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