another definition in the dictionary:
Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.
Informal_Market-the part of a marketing organisation made up of the many working relationships that develop over time, outside the formal lines of authority, among departmental managers.
concern in the buyer's mind that the product being considered for purchase will be harmful, unhealthy or cause injury.
Environmental_F
attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forc ...
another definition in the dictionary:
Competitive_Bid-a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.
Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.
Blue_Sky_Laws
legislation intended to prevent sales to gullible investors. ...
another definition in the dictionary:
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
Price_Incentive-a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.
Recruiting
see Sales Personnel Recruitment. ...
another definition in the dictionary:
Palletisation-the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment.
Population_Char-variables including age, gender, income, marital status, education, nationality, race, religion, etc. upon which a population may be segmented.
Cash_Cows
products or strategic business units within the organisation's mix which are characterised by high m ...
another definition in the dictionary:
Promotion_Manag-an individual within an organisation responsible for promotional activities and campaigns.
Performance_Ris-concern in the buyer's mind that the product being considered for purchase will not work efficiently, also called Functional Risk. See Risk.
Shelf_Life
the period of time in which a product can remain on display in a retail store before the expiration ...
another definition in the dictionary:
CIF-abbrev. Cost, Insurance and Freight.
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.