Marketing Dictionary

another definition in the dictionary:

Non_Family_Hous-singles and non-related individuals living together, the increase in the number of non-family households is an important feature if the changing Australian demography in recent years.

Functional_Orga-the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.

Physical_Risk

concern in the buyer's mind that the product being considered for purchase will be harmful, unhealthy or cause injury.



see also:

Receiver
the target of a message in the communication process. ...

another definition in the dictionary:

Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.

Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.

Delivered_Prici
a pricing method in which the final price to the buyer is adjusted to include transportation costs, ...

another definition in the dictionary:

Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.

Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.

Audit
see Marketing Audit. ...

another definition in the dictionary:

FAS_Pricing-see Free-alongside-Ship Pricing.

Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.

Spot_Buy
in advertising, the buying of media time in a few selected markets only. ...

another definition in the dictionary:

Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.

Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.

Question_Marks
a classification of products or strategic business units used in the Boston Consulting Group Product ...

another definition in the dictionary:

Memorised_Prese-rote-learned presentations of their products to buyers by salespeople, also called Canned Presentations. See Stimulus-Response Approach.

Sampling-a promotional activity in which consumers are allowed to experience a good or service free of charge or at a greatly reduced cost.


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