Marketing Dictionary

another definition in the dictionary:

SRO_Technique-see Standing Room Only.

Balance_of_Paym-the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.

Physiological_N

innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.



see also:

General_Electri
a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matr ...

another definition in the dictionary:

Safety_Stock-a level of stock over and above expected requirements held in inventory as a precaution against unusually heavy demand, delays in supply, etc.

Commodity_Rate
a rate which is applied in any situation where freight is product specific rather than based on volu ...

another definition in the dictionary:

Customer_Record-a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.

Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.

Product_Push_Ap
an approach to the generation of new product ideas in which a company's strengths rather than market ...

another definition in the dictionary:

New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.

Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.

Recycling
the collection and processing of used materials for reuse. ...

another definition in the dictionary:

Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.

Service_Mark-a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does for a tangible product.

Experience_Curv
see Learning Curve. ...

another definition in the dictionary:

Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.

Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.


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