another definition in the dictionary:
Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
Low_Touch_Servi-customer service characterised by a low level of personal contact with customers, low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines at banks, self-service petrol pumps at garages, etc. See High-Touch Service.
a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.
Multiple_Sourci
buying supplies from several vendors so that the risk of any one source being unable to supply is mi ...
another definition in the dictionary:
Standard_Test_M-a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
Commercialisati-the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development, Product Launch.
Go_Error
a failure at any stage (but especially at the screening stage) in the new product development proces ...
another definition in the dictionary:
Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
Consideration_S
see Evoked Set. ...
another definition in the dictionary:
R_and_D-abbrev. Research and Development.
Budgeting_Model-see Computer Modelling.
Reduced_Price_P
a type of consumer sales promotion in which two or more units of the same product are banded togethe ...
another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Follow_Up-the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.
Corporate_Plann
planning at the highest level in an organisation, involving an analysis of the current situation, th ...
another definition in the dictionary:
Piggyback-a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.