another definition in the dictionary:
Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
Piggyback
a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.
see also:
Competitors
firms vying for patronage of the same market. See Brand Competitors, Enterprise Competitors, Generic ...
another definition in the dictionary:
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Automatic_Merch
the selling of goods by use of vending machines. ...
another definition in the dictionary:
Advertising_Wea-see Consumer Wearout.
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
Balance_of_Paym
the difference between the payments made to foreign nations and the receipts from foreign nations in ...
another definition in the dictionary:
Decision_Suppor-any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.
ESP-see Envelopes and Stubby Pencil.
Introductory_St
the first stage in the life cycle of a successful product, the product wins acceptance relatively sl ...
another definition in the dictionary:
Early_Majority-the group in a market who are more deliberate than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards. See Diffusion of Innovation, Early Adopters, Innovators, Laggards, Late Majority.
Pre_Approach_St-the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.
Life_Stage_Buyi
the division of a total heterogeneous market into relatively homogeneous groups on the basis of thei ...
another definition in the dictionary:
Advertising_All-see Advertising Budget.
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
