another definition in the dictionary:
Geocentrism-the view that the whole world is one single market.
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.
advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.
Rebate
a temporary price reduction to encourage immediate purchase. ...
another definition in the dictionary:
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Employee_Public-the part of a company's public consisting of its employees. See Publics.
Authorisation
see Brand Authorisation. ...
another definition in the dictionary:
Introductory_Al-see Slotting Allowance.
Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.
Arbitrary_Metho
see All-We-Can-Afford Method. ...
another definition in the dictionary:
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Formal_Product-see Actual Product.
Me_Too_Competit
see Follow-the-Leader Strategy, Breakthrough Opportunities. ...
another definition in the dictionary:
Competitive_Bid-a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.
AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.
Body_Copy
the desriptive paragraphs in a print advertisement (as opposed to the headlines. ...
another definition in the dictionary:
Functional_Risk-see Performance Risk.
CBD-abbrev. Central Business District.