another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Interviewer_Bia-intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
Pioneering_Adve
advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.
see also:
Sales_Resistanc
anything the prospective buyer says or does to prevent or delay the salesperson from closing the sal ...
another definition in the dictionary:
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.
Advertising_Sta
a body comprising representatives from the retail trade, trade unions, academics, advertising agenci ...
another definition in the dictionary:
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Closing_Skill
the ability of a salesperson to obtain the buyer's commitment to the purchase. ...
another definition in the dictionary:
Mark_Up-the amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.
Life_Stage_Buyi-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.
Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic condi ...
another definition in the dictionary:
Service_Mix-the range of services offered by a services marketing company.
Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
Brand_Recogniti
the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but ha ...
another definition in the dictionary:
Selective_Bindi-the customising of magazines and similar print media for specific groups of subscribers and advertisers, in selective binding programs, same issue of a magazine can be tailored for different audiences.
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
